Economics: Entrepreneurs: a fascinating Corporate Sustainability for christianly-directed companies and christian coop businesses
25.08.2010
15:27
ISO 9001
Fairfood Blog
25.08.2010
15:27
On the 5th of August 2010, we had the pleasure of having Jessica Sansom, Head of Sustainability of Innocent Drinks, in our midst at the Fairfood Main Office. During a thirty-minute presentation, Jessica explained what Innocent’s Corporate Sustainability Program is all about.
About Innocent Drinks
It all started with three Cambridge graduates who wanted to earn some money and wondered: “how can we make something that makes life easier and better?” Suddenly, the idea of fruit smoothies popped up: fruit smoothies with no preservatives, no coloring, just all natural. Soon after, Innocent Drinks was established as a small UK-based company. By now, Innocent’s smoothies are sold in 11 European countries.
It all started with three Cambridge graduates who wanted to earn some money and wondered: “how can we make something that makes life easier and better?” Suddenly, the idea of fruit smoothies popped up: fruit smoothies with no preservatives, no coloring, just all natural. Soon after, Innocent Drinks was established as a small UK-based company. By now, Innocent’s smoothies are sold in 11 European countries.
About Innocent Drinks
It all started with three Cambridge graduates who wanted to earn some money and wondered: “how can we make something that makes life easier and better?” Suddenly, the idea of fruit smoothies popped up: fruit smoothies with no preservatives, no coloring, just all natural. Soon after, Innocent Drinks was established as a small UK-based company. By now, Innocent’s smoothies are sold in 11 European countr read more ...
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refWrI+t's comment:
It sounds like a good business plan to me!
I don't warm to the Nanny State dictating all our food choices, generally speaking -- just as I don't think relaxants other than alcoholic drinks (ROThADs, rothads) shoud be discriminated against in govt-typical broad-brush-fashion. Biting the bullet, I woud go so far as to say that Marijuana-growers shoud be registered and licensed, and taxed in some manner commensurate with alcohollic drink taxation, but the cost to the end-consumer of Marijuana today shoud thereby drop, due to the end of security costs to the those now legally-licensed growers (even tho now taxed). However, the War on Drugs shoud continue double-fold against hard-drug traffickers and importers and also unregistered-unlicensed-untaxed Mariguana-growers.
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Principium Consumers Hub
& Principium Investors Club
---------------an inLine ad---------------
In comparison to the complexities of other relaxant industries, FairFood introduces us to a thriving business in some 11 Western European countries, a business which holistically defines its values and structures itself, its work-community, and even its profit structure to achieve a quality product, Innocent Drinks, now in several countries. If it's listed on a stock exchange, with public sale of its shares, it woud qualify for "ethical investment," it seem's to me.
It all started with three Cambridge graduates who wanted to earn some money and wondered: “how can we make something that makes life easier and better?” Suddenly, the idea of fruit smoothies popped up: fruit smoothies with no preservatives, no coloring, just all natural. Soon after, Innocent Drinks was established as a small UK-based company. By now, Innocent’s smoothies are sold in 11 European countr read more ...
-----------------------------------------------------------------------------------------------------------------
It sounds like a good business plan to me!
I don't warm to the Nanny State dictating all our food choices, generally speaking -- just as I don't think relaxants other than alcoholic drinks (ROThADs, rothads) shoud be discriminated against in govt-typical broad-brush-fashion. Biting the bullet, I woud go so far as to say that Marijuana-growers shoud be registered and licensed, and taxed in some manner commensurate with alcohollic drink taxation, but the cost to the end-consumer of Marijuana today shoud thereby drop, due to the end of security costs to the those now legally-licensed growers (even tho now taxed). However, the War on Drugs shoud continue double-fold against hard-drug traffickers and importers and also unregistered-unlicensed-untaxed Mariguana-growers.
-------------------------------------------
Principium Consumers Hub
& Principium Investors Club
---------------an inLine ad---------------
In comparison to the complexities of other relaxant industries, FairFood introduces us to a thriving business in some 11 Western European countries, a business which holistically defines its values and structures itself, its work-community, and even its profit structure to achieve a quality product, Innocent Drinks, now in several countries. If it's listed on a stock exchange, with public sale of its shares, it woud qualify for "ethical investment," it seem's to me.
Read the extensive wr+t-up offered by Fair Trade, an umbrella org for moving 3rd World food, textile, and other commodities produced by small farmers and cottage-industry workers, for retail sales in 1st World countries, all on a
free-enterprise basis. Fair Trade seeks to raise the income of farmers unserved by the giant futures-brokers on the stockmarkets, by securing a fair-trade price and helping sort thru the collecting process (trucking the commodity from small farms for instance to the collection point at the shipping docks), the transportation, and the marketting. Some of the marketters are volunteers like Jim Marshall who set up a Fair Trade coffee sales table evert Sunday after the sermon in the church fellowship hall where the assemblage also had recourse to warm coffee direct from the urn.
The FairTrade materials are presented in the new editorial page (editorial stance #2) so that refWr+t readers can muse on the personal moral policies entailed in coming to agree with the FairTrade standpoint. I'll be exploring all facets of these orgs and their organizational ties & overlaps, so at this point in time I'm not making any endorsements. Nor am I advising Principium Investors Club to make any joint share-being (I don't even know whether it's being offered). But, I think this advisory blog-entry is in order simply as a Principium Consumers Hub info-item.
-- EconoMix
free-enterprise basis. Fair Trade seeks to raise the income of farmers unserved by the giant futures-brokers on the stockmarkets, by securing a fair-trade price and helping sort thru the collecting process (trucking the commodity from small farms for instance to the collection point at the shipping docks), the transportation, and the marketting. Some of the marketters are volunteers like Jim Marshall who set up a Fair Trade coffee sales table evert Sunday after the sermon in the church fellowship hall where the assemblage also had recourse to warm coffee direct from the urn.
The FairTrade materials are presented in the new editorial page (editorial stance #2) so that refWr+t readers can muse on the personal moral policies entailed in coming to agree with the FairTrade standpoint. I'll be exploring all facets of these orgs and their organizational ties & overlaps, so at this point in time I'm not making any endorsements. Nor am I advising Principium Investors Club to make any joint share-being (I don't even know whether it's being offered). But, I think this advisory blog-entry is in order simply as a Principium Consumers Hub info-item.
-- EconoMix
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