Sunday, December 06, 2009

TelecomsUSA: Mega-Corp Shuffle: Comcast grabs 51% of GE's NBC aims at 'real TV' on Internet

I''m intending to write-up a semiotics analysis of visualizing / formatting a digital page in order to advertize, etc, certain commodities and/or causes, etc -- to the end purpose of gaining at least some pedestrian ins+ts into how a layer-enriched digital page "signifies."

I hereby commit myself to at least one re-wr+t and expansion of the foregoing ... now seg to the news I was researching,

The news-story in question told the tale of how Comcast leveraged itself to 51% ownership of what was previously General Electric's (Immelt of infamy!) ownership of the TV broadcast mainline channel, NBC [National Broadcasting Corporation USA].  NBC has been in decline for some time in the all-channel competition for viewers, but the line of infamy from Immelt ownership to NBC's satellite, MSNBC which wears down its own extreme Left ideology into a new lapdog boosterism for the Obama Presidency.

NBC has a great logo, it's famous Peacock multi-colored tailfeathers.

But that ad isn't first in the hierarchy of visual targets that your reading eye is busy picking out to pause and focus.  Because this page is allegedly a newspage, presumably a newspage, the text is carefully displayed with a heavy headling leading the way, but all falderall with Google sub-headlines for its ads,  the eye-focus drops out from under you and bops to the ad  external subhead, internal head "Watch TV Shows Online" from Rogers On Demand, a Toronto-hubbed Canadian communications mogul-corporation., and then bops again to "Nortel - Customer Update."  Both are live-linked.

Normally, the space between the headline matter and the main body of newstext, if subjected to such a particular display of this sort on such a sales-focussed (hooks) news-windowdressing (bait) webpage,  woud cut the news-story's flow, due to the fact of reading display is that the experienced reader's eye woud anticipate an outline of two parts in such  a subhead-size headling and organized placing.  No such thing!

My Blogger copy-up of this page, took everything on the page, but rearranged it, so the following does not precisely preproduce the fine niceties of original webpage online aesthetics.  So, even more than in the original webpage, the body of newstext consisting of authentic reportage, however opinionated  can only be found by using the scrollbar to zip past all the perhaps tempting visual bric a brac, bric a brac that one is peripherally already aware of, as the reading eye sticks to the text, the drivers must stick to the road, while the passengers can watch the countryside zip by, bye bye.
Finally, the report.

Comcast controls majority of NBC

Topic: Technology News

Posted on Thu, 3 Dec 2009 11:41:05 CST | by Robert Evans



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The entertainment landscape changed once again today, as Comcast announced a joint venture with GE's NBC Universal. As a result of the deal, Comcast will merge their cable channels with NBC and contribute $6.5 billion to the deal, in exchange for 51% control of the venture. Bloomberg.com states that the total worth of both entertainment units before the merger was $30 billion for NBC, and $7.25 billion for Comcast.

As you may recall, Comcast is currently working to make real WebTV a reality. Under their plan, all Comcast customers will be able to watch any TV programs from Comcast channels over the Internet. Currently CBS, Time Warner, Liberty Media, Scripps, Rainbow, and A&E have agreed to join Comcast.


It's not known if this merger means that NBC will also throw its hat into the ring for Comcast's On Demand Online service, but it is highly likely. It's hard to imagine Comcast going to the trouble of gaining a controlling interest in NBC and not trying to add it to their Web TV scheme.

Before you get to the bottom of the newstext, you encounter three live-links on your reading way: Bloomberg.com (the news source online), Comcast (which seeks to make "real TV viewed on the Internet," apparently movies and all, and then one of those hyper-links that brings up, first of all, an ad "AT&T Business Solitions."  The labyrinth of telecommunications and digitry!

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